Design content to be incorporated into the website / design paragraph content for the website

groov makes all shoes more comfortable. Using computer vision to let customers scan their feet from the comfort of their own home, groov bring custom insoles to the mass market, affordably and conveniently. Ushering in a new category in premium athleisure, groov sells trendy and comfortable foot support to amateur athletes, young business professionals, healthcare workers, waitstaff, and more.

Hi everyone! We are providing an additional assets folder for the use in the designs. A huge ask is to avoid using the assets that are already found on the website. Ultimately, we do not plan on using the same asset twice & we want to avoid making changes to the rest of the website beyond this section. LINK: https://drive.google.com/drive/folders/1d0nLjh1XURz1mNYfMwZj0fYDPTuWjs5w?usp=sharing NOTE: Please read and familiarize yourself with the entire project description before work. REACH OUT WITH ANY QUESTIONS AND POINTS THAT NEED CLARIFICATION. We will be happy to elaborate further on even the smallest details and concerns to ensure the project direction is clear, and we are on the same line about what is envisioned. Goal: Redesign a page of the website in a way that keeps all of the content that is there already yet presents it in a more engaging and immersive way (and makes it align with the rest of the website more) Challenge we are facing: we have to incorporate text-heavy body paragraphs into the website because they are important to understand the product value. Yet, the way they are presented currently is not engaging, does not flow well, and is not visually presentable. Ie, looks bland. Priorities: 1. Make the design fit within the rest of the website stylistically and flow-wise 2. Keep the amount of textual information the same 3. Present this textual information better visually (to flow better, look less bland, engage the users more, etc.). This includes the overall visual design and the way the different parts of this design will switch. Description: We want to redesign a part of the website that contains a large amount of text. The rest of the website is more interactive, visual, and immersive. We would like this part to be less 'bland' while maintaining the same amount of text which is crucial to the company's value positioning. The first set of images is how these pages look like currently. The second set of images is the initial draft that was sent to the developers (pay attention to the spacing between the lines). We also need to consider how the different parts of this design will be switched. Font used for the body: Proxima Nova Font used for heading: Ethnocentric We are open to font changes and mixing as long as it looks organically incorporated into the rest of the website. Update (10/25/23): please avoid using the images (for example, of the shoe and insoles) that are found on other pages of the website In short: to present this content in a better way that fits along with the rest of the flow of the website. Additionally, we would appreciate all suggestions and ideas regarding the switches/transitions between the different parts (paragraphs). One of our goals is to make these transitions flow better. We are open to various directions: if you think that a complete redesign is needed - suggest it! Our priority is to fit in with the rest of the website; as long as that is addressed, all directions work! The preview link to the rest of the website: https://emdtgelfa2y3gb57-71626064183.shopifypreview.com There, you can familiarize yourself with the visual layout for the rest of the website and how the pages flow currently. You can also find the part that needs to be redesigned in its current state on the website, in addition to the images provided. Thank you!

Using the same assets that are already found on other pages on the website. Using colors other than the ones that are predominantly used on the website.

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