Standard Brand Guide

In essence, a Brand Guide is a set of rules on how to use your Brand Identity on all products, services, and marketing. With the aid of a Brand Guide, you will be able to standardize the use of your logo. Set forth a consistent look and feel of your brand throughout your entire company.

The Standard Brand Guide includes the following Sections:

1. Introduction:
- Cover Design
- About/Vision/Mission Statements

2. The Tone of Voice:
- Brand Attributes
- Brand Voice Profile

3. The Logo Usage:
- Corporate Logo and Alternate Use
- Logo Smallest Size
- Logo Versions
- Logo Spacing and Clearance
- Logo Co-Branding Zone Clearance
- Logo Construction Breakdown
- Logo Common Misuse (Dos and Do Nots)

4. The Color Guide:
- Brand Primary Colors with Color Codes
- Brand Secondary Colors with Codes (If applicable)
- Brand Support Colors

5. The Logo on Images:
- Logo Variation for Images
- Image Treatment for Logo Positioning

6. The Brand Typeface:
- Summary of the Brand Font and Styles
- Brand Primary Typeface
- Brand Secondary Typeface (If Applicable)
- Brand Typography Hierarchy

7. The Use of Imagery:
- Brand Color Image Style
- Brand Acceptable Images
- Brand Image Attribute
(Note: Client must provide all images; otherwise, we will be using free-stock imagery).

- An organized A4 book ready for print and digital media
- In Landscape mode
- Guide delivered in PDF format. The native source file in InDesign is available upon request. Illustrator version available instead with advanced notification.)

If you prefer a particular size or mode, please notify me in advance. We will charge a full redesign payment if the notice of a different size is given at the end of the project.

NOTE: If my Standard Brand Guide is either missing an element or has elements not applicable to your specific needs, please let me know. I will review the request and adjust the Standard Brand Guide and Price accordingly.

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