ADVANCED Guidelines for Unified Brand Identity

Scope:
01. Logo usage
02. Color palette
03. Typography
04. Brand Application

Table of Contents:
A. Introduction
- About Brand
- Brand Mission
- Brand Vision
- Audience Persona & Definition
- Brand Story
- Brand Personality

B. Logo Usage
- Primary Logo
- Secondary Logo
- Logo Variation
- Clear space
- Minimum Size and Usage
- Logo Placement
- Logo Background Control
- Misuse and prohibited usage

C. Color Palette
- Primary colors
- Secondary colors
- Tint Color
- Shade Color
- Dark and Light Color
- Text Color Combination
- Misuse Color Combination and usage

D. Typography
- Primary Typography
- Secondary Typography
- Font Usage Guidelines
- Heading Hierarchy Structure
- Paragraph Structure
- Text vs Color
- Misuse and Prohibited Color Usage

E. Imagery Guidelines
- Visual style and tone
- Image Sourcing and Usage
- Photography and Illustration Guidelines
- Misuse and Prohibited Image Usage

F. Brand Application (Aligning the application to its respective industry)
- On Digital
- On Print
- Ads
- Emailing

You can share the brand guidelines document with internal teams, including marketing, design, and communications, and conduct training sessions or workshops to educate employees about the brand elements and their proper usage.

All brand assets (photos, font, Icon, pattern) have been licensed.